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How the "Instagram algorithm" works in 2021 | Easy tips to grow on Instagram.

  • Writer: Ink of happiness
    Ink of happiness
  • Jun 4, 2021
  • 3 min read

How Instagram algorithms work, is a big complication since it shifted away from the chronological feed to the algorithm-based feed.

The Instagram algorithm is becoming like living organisms that evolve each and every day. You must have to acknowledge new changes and post accordingly. The main purpose of the algorithm is to show posts of creators you most care about and engage with, and should be most relevant to your past liked/engaged posts. Here are a few more factors on which posts on your Instagram feed/explore page appear.

1.Your preference/interests

Post on your feed doesn't appear randomly, it comes up by the engagement (posts you most engaged with), the person you most interact with (in dms/comments/tags etc) or search for it.


The most important metrics for ranking on feed are:- likes, comment, reshares, interaction. Saves are not much important for ranking your post, it can be used to know whether your content is beneficial or relatable to your audience. Same applies to Explore page, When you search for something, the algorithm notices it and shows relevant images/igtv/reels with the search results and liked/saved posts on Instagram.

2.Posting time: Fix your time of posting

The Instagram algorithm doesn't only depend on your relationship with others but also depends on showing the most recent post on someone's feed.

So it's crucial to post at the time when your followers are most active. It permits your post to show at first on others' feed. You can check the most active time of your followers in the "Insights" and post accordingly.


How to check the most active times of your followers?

First, make sure you have a professional account.

then, click on three lines symbol which is in the upper right corner of your account.

There is an option of "insights" click on that after that,



Click on "your audience/See all" scroll down and here you go, you can see the most active time of your followers.



You can also change the time period like- in the last 14 days instead of 30 days and can see times of active users based on hours or in days. Now whenever you post, post according to your most active times.


If you still have any doubt you can also check this ( your instagram follower's active times)

Be consistent with posts

Being consistent doesn't mean you have to post 5 times a day, it means you should post in a particular manner. For example, posting on Wednesday, Friday and Sunday, keeping the most active time of followers in mind.


Instagram is after all a visual platform, so it's beneficial to make it more attractive for viewers. Create your aesthetic that will make you stand out and unique from your competitors on the Instagram platform.

Here are some easy tips that anyone can use to grow their Instagram account faster.

Tips to grow on Instagram



  • Try to use Instagram's new features frequently. (Like reels are more trendy nowadays, use latest stickers/filters)

  • Engage with your audiences in your story using polls/ask me a question features.

  • Don't forget to add 'Alt text' when you are posting (write about what type of post you are posting).

  • Write an interesting caption and add a call to action which impel your viewer to comment.

  • Last but not least, use relevant hashtags, most probably try to use hashtags that have less than 5000 posts that bring more chances for your post to be more visible to audiences and keep checking your analytics.






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